X-BIONIC® is a Swiss sportswear brand, highly-recognized and awarded for its exceptional performance, design, and its scientific approach to athletic apparel. Although a leading brand in their industry sector in the EU, the emerging company lacked presence in the American market.
The design challenge presented for their international web platform was to minimalize and re-structure all content and interfaces, mature the Swiss design aesthetic, and visually honor the sophistication and intricacy of the technology living within their products.
Created while on the team at Purple, Rock, Scissors. Visit X-Bionic.com.